Valentine's Day
Campaign
Product Development: Valentine's Blend Coffee Beans
E-commerce Perspective
For the Valentine's campaign, we created a very special and unique Valentine's blend that is perfect for all brewing enthusiasts. This one had Dark Chocolate, raspberry and hazelnut notes which were highly appealing to the audience during that season.
The Launch of this blend included endless tasting sessions and tweaking of the blend to find that sweet spot for coffee lovers. It turned out to be a huge hit with us stocking out of this limited edition lot of coffee within the first two months of its launch.
Being positioned as the perfect gift for the season of expressing love, this along with our other valentine's items was a huge success!
Special Drinks Menu Curation
For the Cafe customers we launched a special coffee drinks menu with some lovely and pink drinks!
The Rose pistachio latte shown in the picture was an absolute bestseller on Swiggy and Zomato. Customers kept coming back for more of this Valentine's Special Drink.
Monsoon Campaign
Every Monsoon, the cafe became just a little more cozy as we launched some freshly sourced and perfectly roasted coffee beans. Along with some really decadent drinks that were made using seasonal ingredients.
Social Media Plan
International Coffee Day Campaign
During the International Coffee day campaign, Along with a special drinks menu we also launched four very interesting coffees from A variety of Indian Estates.
We also Collaborated with Ether Atelier Chocolat to create Cappucino pecans a decadent bite sized dessert perfect for gifting.
